Campaign Creative
The League's visual identity, from static ads to paid social.
Increase Business Deposits
Meta • LinkedIn • YouTube • Display
Creative Director • Agency Lead • Media Strategy • Concept Refinement
AcrobatAnt • Internal Marketing Team
The Extraordinary Business League positioned SpiritBank as more than a bank: a team of dedicated heroes handling the complexities of business finance, so owners could focus on what they do best, growing their business. Running across four digital channels with the tagline "Heroic Banking. No Cape Required.," the video ads earned a national Telly Award.
The League's visual identity, from static ads to paid social.
The initial direction was straightforward: a businessperson in a full green cape. Visually this was on-theme, but too literal. The campaign risked feeling costumey rather than aspirational.
I proposed replacing the literal cape with a shadow silhouette. The person appears in a confident pose, but their shadow reveals the hero within. This created a more sophisticated visual that elevated the campaign.
Working alongside AcrobatAnt, I served as the primary creative decision-maker on the client side, evaluating concepts, directing refinements, and determining channel placement strategy. The animated spot brought the Extraordinary Business League to life through motion graphics and animated text sequences, translating the superhero concept into a visually compelling, campaign-cohesive execution.