Creative Marketing
Leadership

Making your business memorable.

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Portrait of Katie Segner
20+
Years in Marketing
2.16M+
Campaign Impressions
66%+
YouTube View-Through Rate
$224M+
Asset Growth Driven
Selected Work

Making an Impact

View these award winning campaigns, each redirected from agency concept to a unique, on-brand execution.

Dreams in the Making campaign creative
Current · March 2026–ongoing

Dreams in the Making

A customer testimonial campaign shot like a movie trailer — 66%+ YouTube view-through rate against a 10–15% industry benchmark.

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G.O.A.T. campaign creative
Bronze ADDY · Bronze Telly

G.O.A.T.

Positioned SpiritBank as the Greatest Bank of All Time for small business — 2.16M+ impressions, 14.8% YOY deposit growth.

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Extraordinary Business League campaign creative
Telly Award Winner

Extraordinary Business League

"Heroic banking. No cape required." A superhero-themed business deposit campaign across four digital channels.

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About Katie

20+ years leading brand strategy and creative direction that make businesses memorable.

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