Portrait of Katie Segner
About Katie

Creative marketing executive, 20+ years in the making.

Since my first high school psychology class, I've been fascinated by why people make the decisions they do. That curiosity led me to marketing, where I get to combine strategy, creativity, data, and human behavior every day.

Beyond the Numbers

My Story

Over the past 18+ years, I've led marketing for a growing financial institution, helped build brands, launched campaigns, improved customer experiences, and driven measurable growth. While I'm proud of the awards (Bronze Telly and ADDY recognition), I'm even more proud of the results: more than $224 million in asset growth since 2023, $22M+ in net income, 23.8% deposit growth, and campaigns that consistently outperform industry benchmarks.

I love turning complex business challenges into marketing strategies that people can actually connect with. Whether I'm developing brand strategy, partnering with agencies, leading digital campaigns, creating content, or mentoring a team, I get so much joy out of bringing ideas to life and seeing them produce real results.

Throughout my career, I've learned that great marketing isn't about having the biggest budget (though that would be nice too). It's about really understanding your audience, earning their trust, and creating content that makes people want to engage.

Experience

SpiritBank

March 2023 – Present

Executive Vice President, Marketing

  • Member of the executive team, leading marketing strategy and brand direction, generating $224M+ in asset growth, $22M+ in net income, and 23.8% deposit growth over tenure.
  • Direct the bank's strategic planning process, aligning department initiatives with overall business objectives.
  • Oversee integrated marketing efforts across digital and traditional channels — SEO, AEO, Meta, LinkedIn, YouTube, display, email, website, and print.
  • Execute the SEO program with 30 keywords ranking in Google's top 20, including 18 in positions 1–3 and gains of 59–83 positions for competitive Tulsa business lending and deposit terms.
  • Lead and manage two external agency partnerships simultaneously, overseeing creative development and media placement strategy.
  • Direct the Dreams in the Making customer testimonial campaign — 66%+ YouTube view-through rate vs. a 10–15% industry benchmark.
  • Originated and led the G.O.A.T. campaign across four digital channels, driving 2.16M+ impressions and 14.8% YOY deposit growth; earned a Bronze ADDY and Bronze Telly Award.
  • Manage and mentor direct marketing staff while leading cross-departmental project teams.
  • Chair a 20-member Leadership Council, driving leadership development across the bank.
September 2008 – March 2023

Marketing Director, VP

  • Led development and execution of multi-channel marketing strategies for bank products and services.
  • Led a 50+ employee Legislative Ambassador Program, preparing bank staff to represent SpiritBank's interests with state legislators and drive government relations advocacy.
  • Presented marketing plans and performance insights to leadership.
  • Planned and executed community outreach and brand events to strengthen market presence.
  • Oversaw content strategy across website, email, social media, and print.
  • Ensured brand consistency and alignment across all campaigns and customer touchpoints.
Capabilities

Leadership & execution

Leadership & Strategy

  • Marketing Strategy Development
  • Corporate Communications
  • Agency & Vendor Management
  • Executive Leadership Reporting
  • Legislative & Government Relations
  • Team Leadership and Mentorship
  • Marketing Budget Management

Execution & Tools

  • Adobe Creative Suite
  • AI Prompting
  • Graphic Design
  • SEO/SEM
  • Social Media Content & Strategy
  • Video Creation
  • Website Creation and CMS
  • Microsoft SharePoint Design
Education

Oklahoma State University

Bachelor of Science: Marketing and International Business

Graduated Magna Cum Laude — Stillwater, OK

Let's Work Together

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