About Katie

Creative marketing executive, 20+ years in the making.

Creative marketing executive with 20+ years leading brand strategy, integrated marketing, and cross-functional teams for a growth-focused organization. Award-winning campaigns include Bronze Telly and ADDY recognition, 2.16M+ campaign impressions, 66%+ YouTube view-through rate against a 10–15% industry benchmark, $224M+ in asset growth, and 23.8% deposit growth.

Experience

SpiritBank

March 2023 – Present

Executive Vice President, Marketing

Member of the executive team, leading marketing strategy and brand direction, generating $224M+ in asset growth and 23.8% deposit growth over tenure.
Direct the bank's strategic planning process, aligning department initiatives with overall business objectives.
Oversee integrated marketing efforts across digital and traditional channels — SEO, AEO, Meta, LinkedIn, YouTube, display, email, website, and print.
Execute the SEO program with 30 keywords ranking in Google's top 20, including 18 in positions 1–3 and gains of 59–83 positions for competitive Tulsa business lending and deposit terms.
Lead and manage two external agency partnerships simultaneously, overseeing creative development and media placement strategy.
Direct the Dreams in the Making customer testimonial campaign — 66%+ YouTube view-through rate vs. a 10–15% industry benchmark.
Originated and led the G.O.A.T. campaign across four digital channels, driving 2.16M+ impressions and 14.8% YOY deposit growth; earned a Bronze ADDY and Bronze Telly Award.
Manage and mentor direct marketing staff while leading cross-departmental project teams.
Chair a 20-member Leadership Council, driving leadership development across the bank.

September 2008 – March 2023

Marketing Director, VP

Led development and execution of multi-channel marketing strategies for bank products and services.
Led a 50+ employee Legislative Ambassador Program, preparing bank staff to represent SpiritBank's interests with state legislators and drive government relations advocacy.
Presented marketing plans and performance insights to leadership.
Planned and executed community outreach and brand events to strengthen market presence.
Oversaw content strategy across website, email, social media, and print.
Ensured brand consistency and alignment across all campaigns and customer touchpoints.

Capabilities

Leadership & execution

Leadership & Strategy

Marketing Strategy Development
Corporate Communications
Agency & Vendor Management
Executive Leadership Reporting
Legislative & Government Relations
Team Leadership and Mentorship
Marketing Budget Management

Execution & Tools

Adobe Creative Suite
AI Prompting
Graphic Design
SEO/SEM
Social Media Content & Strategy
Video Creation
Website Creation and CMS
Microsoft SharePoint Design