Featured Business Spotlights
Each spotlight is styled as its own movie poster, starring a real SpiritBank business customer.
Brand Awareness • Deposit & Loan Growth
Meta • LinkedIn • YouTube • Display
Creative Director • Agency Lead • Media Strategy
AcrobatAnt (Creative) • In-House Advertising (Placement) • Bank Lending Officers
SpiritBank's Dreams in the Making campaign reimagines the traditional testimonial format by presenting real business customers through a cinematic lens. The static images were designed to look like movie posters and the videos like movie trailers. Each "scene" features a SpiritBank customer as the star of their own feature presentation. The goal was for it to feel more like authentic entertainment than advertising.
Campaign results as of June 2026.
Each spotlight is styled as its own movie poster, starring a real SpiritBank business customer.